Saturday, July 19, 2014

Update on Those Who Remember and Brochure writing

I'm on page 18 now with my short story.  I think I'm pretty close to the end, but it will definitely need another draft.  I've been taking down notes for places the story could be improved, I didn't want to go back too much and do some big changes until I have the first draft done.  It will need some more conflict and tenser moments, but the good part is I know what and where I'm going to add them in.

Work continues to progress nicely on the brochure.  I mentioned before how I read that printers suggest using the CMYK color option in Photoshop since it more accurately represents what they can print out.  I've been working on several options for two different colors.  I researched food and colors and found out that red and yellow are the most appetizing colors (hence why McDonald's uses them).  Also, green has a more organic vibe to it.  I used variations of yellow for one and green for another.  I think the yellow one looks better, but I always like to give options.  I spoke to a couple of printers and got some feedback on what they would need to print it out.  I think it's about done and I'll be e-mailing them the options and see what they think.

Saturday, July 12, 2014

Continued Those Who Remember story and Brochure work

The story is coming along nicely now and I have 11 pages written.  One scene that I thought would be a few sentences ended up being a couple of pages.  It's funny sometimes when your writing takes off in a way you hadn't expected.

While I was waiting to see what design idea they liked for the business card sized ad, I worked a little more on the brochure.  I tweaked one of the images more, added some new copy, and began working a little on some background color ideas.

They chose the style they liked and picked out what information they wanted to have on it from the five different copy designs.  They wanted a cursive font to make it stand out more.  I thought cursive made it harder to read, but I gave them several options, including a couple that had a 'cursive feel' to it, but was more legible like block text.  They decided on the one that had a 'cursive feel' to it, modified the copy a little more, and I finished it yesterday.  You can find the final designs on my portfolio page.

Saturday, July 05, 2014

New short story 'Those Who Remember' and Brochure work

I did a little work on my storm kid's book idea until I decided on what I was going to work on next.

The 'next' is a short story which I had the idea for many years ago.  I did a lot of work on the plot last year so I worked on the story structure, characters, and now I've begun writing it.  It's been a long time since I wrote a short story, and this is a special one to me since I thought it was a great idea from so long ago.  The first page was brutal, and took a couple of days to write, but I'm getting about a page a day now.

The brochure has been put on hold, they get to have a business card sized ad in a flyer, and it's due sooner.  I came up with five different variations focusing on different products and pictures.  I'm just waiting to hear back from them to see what design they liked and which products to focus on.  This will be added to my portfolio as well.

Saturday, June 28, 2014

Animated Halloween Script done (again) and Brochure update

The latest draft is now completed.  This might be it for a while.  I've incorporated all that I've learned since the last draft (which is actually quite a bit), so there is a better flow to it.  The biggest difference was taking out a huge scene.  I've read that scripts need to be between 90 to 120 pages with the sweet spot at 110.  Anything over is an automatic strike against it.  It was a little over 120 (but when we read it out loud it moved very quickly), so I took out a big scene.  My wife was a little apprehensive at first, but when I explained it didn't really move the plot forward or add anything to the characters, she realized it needed to go too.  Now it just squeaks by.

I made a few minor changes on my Pyramid Horror screenplay based off of some feedback, so I think that one is ready to go now too.

I'm making some good headway on the brochure.  I added some shadowing to some of the images which really make them stand out more, I got a better copy of their logo added, I got a QR code for them and added on, and worked a little on changing the colors to a CMYK format.  I read when using Photoshop that it's best to use CMYK for colors because it will more accurately represent what a printer can print, unlike RGB, which are brighter and best suited for a computer screen.

Saturday, June 21, 2014

Globe Trotting Action Film done, more work on Animated Halloween Movie, and Brochure update

Yes, another draft of my action movie is done.  It's amazing to see how much has changed from the initial idea to the first draft to this latest draft.  It keeps getting better (I think) and I keep getting stronger as a writer (I think).  It's nice to put into practice all that I've been learning the last several years and especially the last year or two.  I'll do another read-through at some point in the future, but it's time to move on to something else.

And that something else is more work on my Animated Halloween screenplay.  Since this is one of my stronger pieces and I think it has great potential with a solid theme that a lot of people can identify with, I decided to go back and do more work on it.

One issue I've noticed is that I had scene headings that were way too long.  I never changed it because I knew how much time it was going to take to fix it (it ended up taking four days).  But I'm glad I took the time to fix it because it looks a lot better now, and it's all about making this look the best it can.  I made some notes on some changes I noticed that needed to be done as well.

I've started on another draft of this one.  I tweaked the opening a bit to be a little more attention grabbing.  There is such an emphasis on capturing your reader's attention in the first ten pages, first five pages, first page, first line, that it becomes a little annoying watching other great movies and seeing the very first scene not a whiz bang opening.  Everything can't be started with an action scene or a 'grab-you-by-the-collar-and-shake-you-silly.'  It's a rough business and art form trying to find that balance.

The majority of the work on the tri-fold brochure has been getting the images Photoshoped.  I found a great template from the Staples website that had all the dimensions and safe area for a tri-fold brochure. I'm trying to get as many of them on as possible so showcase what they have without over crowding it.  The worst part of this is that the images of all their doughnuts and pastries are so delicious looking, it's making me hungry.

I've also done the bulk of the copy writing done.  They wanted to focus on their Saturday morning fresh fare, so I've been pumping up those products.  It's starting to take shape and it looks like a brochure now.

Monday, June 16, 2014

R.I.P. Casey Kasem

I learned that radio legend Casey Kasem died yesterday.  My first introduction to him, like many of my generation, was through the cartoon voice of Shaggy on "Scooby-Doo Where Are You!"  It was my favorite cartoon as a kid, and it still is.  It remarkably still holds up well.

Of course, he is most well known for his "American Top 40" radio show which he hosted from 1970 to 2004.  I remember listening to him in the 80's and turning my clock radio down low as I should have been sleeping, but I wanted to stay up late just so I could hear what that number one song was.

He provided many great memories in my childhood and he will be missed.

I pulled out my copy of the Ben Stiller show, where Casey Kasem was a guest on a sketch and did Shaggy's voice.  I had my family watch it so they knew the man behind the voice.  My kids love Scooby-Doo and it's great to see them as into it as I was (am).

Saturday, June 14, 2014

Globe Trotting Action Film and a new marketing project

I'm close to completing another draft of this screenplay.  That's really about it this week, I'll have more next week when it's done.

An old work friend owns a gluten free bakery called, "Deby's Gluten Free."  I had done a marketing analysis on their website a while ago on some changes that I thought would make it work better and some social media sites they should be on.

With better marketing in mind, they decided to be a sponsor for the Gluten Free Food Fair on August 17th.  They get to have a flyer in everyone's goody bag, but instead of just putting a copy of their grocery list, they wanted a full color tri-fold brochure.

I went to their store this morning to get a ton of pictures of the products they wanted to feature.  I brought my video light kit and a gold reflector which I thought gave the pastries an 'early morning glow' to them.  I have a basic idea for it and now a bunch of pictures to go through.

Once this is done, it will be another image for my portfolio, and this time one that is commissioned for!